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Educational Talks

Gain greater knowledge on the basics of franchising, legal aspects and trademarks in franchising as you attend these complimentary talks conducted during the show.
No RSVP is required.


EDUCATIONAL TALKS SCHEDULE

Time Company Name Speaker Topic
Day 1  |  16 October 2014, Thursday  
12.30pm - 1.30pm SoulCentre Vikas Malkani
Founder
About the Speaker
The Essential Secrets of Franchise Success
Franchising and Licensing has become a buzz word with most companies today. But what is the truth behind what works and what does not?

The idea of owning a Franchise/ License is exciting as you buy into a business that is already proven and successful. But what is a good business to buy into? What factors should you look for? How do you decide if it’s a good fit for you? 

In this lively talk, Vikas will reveal the 7P Secret of a successful Franchise or License business. This 7P secret will ensure that you invest your time and finances into a business that’s right for you, and will prepare you for success.  

Vikas will also share genuine wisdom gained from years of experience and growth, to make your journey to success fast and smooth.  

Fun, lively and impactful; this is a talk not to be missed!
1.30pm - 2.30pm FT Consulting Andrew Chen
Senior Consultant
About the Speaker
 
Franchise Key Success Factors
Franchising can be a great strategy for growing your business. To wield this weapon well requires a good understanding of all the success factors and potential pitfalls that impact your franchising plans. This talk will help you come to terms with critical issues such as:
  • Articulating the franchise business
  • Developing the franchise framework
  • Selecting the right Franchisee
  • Franchise support infrastructure

FT Consulting has over 20 years of experience in franchise consulting. We will share from our wealth of practical know-how in helping franchise businesses succeed both in Singapore, and internationally.
2.30pm - 3.30pm Baker & McKenzie. Wong & Leow Angeline Lee
Principal
About the Speaker
Trademarks in Franchising
How to choose an appropriate trade mark which is capable of protection
  • Trade Marks which are eye-catching
    may not necessarily be registrable.
In franchising, it is important to ensure that your trade mark is registrable Importance of planning ahead
  • Trade mark registration takes time – it is
    important to plan ahead of your
    franchising schedule so that you can be
    protected
National versus International Registration
  • Cost effectiveness
  • Requirements for international registration
  • What you need to understand about
    international registration
Pitfalls to watch out for
  • Do it yourself – lowest cost? Highest risk!
  • Many scams to be aware of
  • Legal implications
  • Equality is a fiction
3.30pm - 4.30pm
YLabs (Yap Chan Kor)
Yap Yen Tse
CEO
About the Speaker
Doing Business in Malaysia
From a traditional family business to a brand positioned for the modern market, Yen will share about Yap Chan Kor’s journey and how it has grown from a single shop to different units in Malaysia.

 

4.30pm - 5.30pm
Asiawide Franchise Consultants
Albert Kong
CFE, CMC, PMC; Chairman / CEO
About the Speaker
Basics of Franchising
When you buy a franchise, you are buying the right to use a specific trademark or business concept.

Understand what is franchising and the roles and responsibilities of the parties involved in this informative session.
Day 2  |  17 October 2014, Friday
11.30am - 12.30pm
Vicki Heng Law Corporation Vicki Heng
Director
About the Speaker
IP Issues in Franchising
A successful franchise depends on more than just a good product or service. The creation of a strong brand and sound protection of intellectual property rights contribute significantly to a franchisor’s ability to maximise its returns.  This session seeks to equip companies interested in franchising their businesses with basic tips on how to identify, protect and exploit their intellectual property rights.
1.30pm - 2.30pm
Ella Cheong LLC Soh Kar Liang
Director
About the Speaker
Franchising and Intellectual
Property
A successful franchise depends on more than just a good product or service. The creation of a strong brand and sound protection of intellectual property rights contribute significantly to a franchisor’s ability to maximise its returns. This session seeks to equip companies interested in franchising their businesses with basic tips on how to identify, protect and exploit their intellectual property rights.
2.30pm - 3.30pm
Asiawide Franchise Consultants
Albert Kong
CFE, CMC, PMC; Chairman / CEO
About the Speaker
 
The Pros & Cons of Franchising
The idea of becoming your own boss can seem pretty appealing, particularly to those toiling away in jobs they find unfulfilling or those who have been laid off. These are two of the biggest reasons why an increasing number of people are looking at whether or not buying a franchise might offer them more satisfaction and stability.  
But before taking the leap, you need to seriously consider the pros and cons of becoming a franchisee.  

For many business people, they have seen how other businesses have expanded rapidly via franchising. Similarly, there are pros and cons also when using franchising as a method of business expansion.  

Understanding what is franchising and the roles and responsibilities of the parties involved will be useful.
3.30pm - 4.30pm Baker & McKenzie. Wong & Leow Angeline Lee
Principal
About the Speaker
Trademarks in Franchising
How to choose an appropriate trade mark which is capable of protection
  • Trade Marks which are eye-catching may not necessarily be registrable. In franchising, it is important to ensure that your trade mark is registrable
Importance of planning ahead
  • Trade mark registration takes time – it is important to plan ahead of your franchising schedule so that you can be protected
National versus International Registration
  • Cost effectiveness
  • Requirements for international registration
  • What you need to understand about international registration
Pitfalls to watch out for
  • Do it yourself – lowest cost? Highest risk!
  • Many scams to be aware of
  • Legal implications
  • Equality is a fiction
Day 3   |   18 October 2014, Saturday  
12.30pm - 1.30pm
Vietnam Franchises Ltd
Sean Ngo
MBA, PMP®, Managing Director
About the Soeaker
Franchising in Vietnam
Vietnam is the next frontier for global franchising with over 93 million people and a middle-class that is expected to double by 2020 according to the Boston Consulting Group. Leading brands such as McDonalds, Pizza Hut, KFC, Starbucks, Domino's Pizza, Burger King, Carl's Jr., Subway, Coffee Bean and Tea Leaf, and many more have made Vietnam the place for franchise expansion within ASEAN. With only 130+ franchise systems currently, the country's franchise market is set to boom for the next few decades. Come and learn more about the opportunities for your franchise in the next Tiger of ASEAN!
1.30pm - 2.30pm
Capital Strategic Indonesia Widiantoro Baroto
Director
About the Speaker
 
Doing Business in Indonesia
Tap on Mr Widiantoro Baroto’s 18 years of experience and gain a unique perspective in the setting up of a business in Indonesia at this session!
2.30pm - 3.30pm
George Hwang LL.C. George Hwang
Director
About the Speaker
Trademarks in Franchising
What exactly is intellectual property? Which intellectual property is relevant to franchising? How are they important to franchise management? The talk attempts to give a quick guide to the objectives of trademarks, confidential information and copyright law. It will also present which aspects of a franchise each of this intellectual property is relevant and why franchisors and franchisees need them. 
3.30pm - 4.30pm
FT Consulting
Robin Yeo
PMC, CFE, SCOPE IP Licensee, Senior Consultant / Regional Manager
About the Speaker
Growing Your Business Through Franchising
Franchising can be a great strategy for business expansion.  If you are considering franchising to grow your business, it is important that you know what are the keys to franchise development so as to achieve success in franchising. This talk will help you address critical franchise development issues such as:
  • What are the advantages and
    disadvantages of Franchising
  • What are the key criteria for Successful
    Franchising
  • What are the key steps in Franchise
    Development
  • What to look out for when selecting a
    Franchisee
FT Consulting has over 20 years of experience in franchise consulting. We will share from our wealth of practical know-how in helping franchise businesses succeed both in Singapore, and internationally. 

*Schedule may be subject to change.

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