Overview

Franchising & Licensing Asia (FLAsia) has become renowned for being the MOST international trade event for franchising and licensing in Asia with its proven track records.

The past few years have seen fruitful discussions conducted at the show being turned into flourishing business ventures. Despite the economic slowdown, the last show saw a record of 10,663 attendees from Asia and beyond seeking to explore and negotiate various franchising and licensing deals.

As the economy picks up, FLAsia 2010 presents you with a prime opportunity to expand business horizons into Asia and position yourself as a key market leader. You can promote your brands, introduce fresh business concepts, and negate business opportunities with potential franchisees, licensees and investors all within 3 days; this could be more than what you would garner in a year!

The yields from exhibiting are boundless; seize this chance today to turn the unlimited business opportunities that await into successful business ventures this October!

FRANCHISING

Franchising has been heralded as one of the key business expansion models due to its high level of effectiveness and the provision of a winning situation for both the franchisor and the franchisee.

As a franchisor, you are able to retain control of your brand name and oversee operations as a whole while leaving the franchisee to run the operations of the outlet(s). For the franchisee, this means low risks and an established, proven framework to work with.

The determination of many international franchisors to explore the Asian market is backed by the fact that Asia is an emerging market, with Bloomberg reports quoting expert predictions that these markets will represent 70 – 75% of global growth in the future.

LICENSING

Licensing is a business expansion model which provides businesses the rights to properties and license-related products and services within a legal framework. This allows a business to expand and increase profit margins without taxing its own resources while ensuring that an operational framework is in place.

Singapore has a strong focus on intellectual property (IP) protection and solid legal infrastructure, making it an ideal location to explore licensing opportunities. FLAsia 2010 is the place for you to capture greater market share and boost sales by featuring and promoting IP-related products, services and properties.

Gain your competitive advantage today as you license your properties, products and services!