Over the years, Franchising & Licensing Asia (FLAsia) has proved to be the key international trade event for business leaders in the franchising and licensing fraternity. As Asia’s most international and celebrated event of its kind, held in the regional franchise hub of Singapore, FLAsia is an excellent platform that brand owners choose to showcase innovative and unique business concepts.
Franchising has been heralded as one of the key business expansion models due to its high level of effectiveness and the provision of a winning situation for both the franchisor and the franchisee.
As a franchisor, you are able to retain control of your brand name and oversee operations as a whole while leaving the franchisee to run the operations of the outlet(s). For the franchisee, this means low risks and an established, proven framework to work with.
The determination of many international franchisors to explore the Asian market is backed by the fact that Asia is an emerging market, with Bloomberg reports quoting expert predictions that these markets will represent 70 – 75% of global growth in the future.
Licensing is a business expansion model which provides businesses the rights to properties and license-related products and services within a legal framework. This allows a business to expand and increase profit margins without taxing its own resources while ensuring that an operational framework is in place.
Singapore has a strong focus on intellectual property (IP) protection and solid legal infrastructure, making it an ideal location to explore licensing opportunities. FLAsia 2012 is the place for you to capture greater market share and boost sales by featuring and promoting IP-related products, services and properties.
Gain your competitive advantage today as you license your properties, products and services!
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