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Knowledge Arena Programme

Learn What You Want, When You Want

FLA 2025 WEBSITE BANNER WORKING FILE (600 x 100 px) (1000 x 300 px) - 1

Early Bird Discount Now Available

Introducing a more flexible way to gain insights at FLAsia 2025.

The Knowledge Arena has been reimagined to give you greater control over your learning experience. Instead of committing to an entire conference day, you can now handpick the sessions most relevant to your goals and pay only for what you attend.

With a curated lineup of expert-led talks, practical workshops, and trend-focused panels, this modular format empowers you to customise your schedule, maximise value, and make every minute count.

Tailored. Time-efficient. Targeted.
Build your learning journey — at your pace, on your terms.

Immerse yourself in our dynamic Knowledge Arena, where expertise meets innovation! This vibrant hub features a diverse range of activities to educate audience about Franchising and Licensing, including:

- Seminars: In-depth discussions on the latest trends and insights

- Conference Sessions: Expert-led presentations on franchising and licensing best practices

- Workshops: Hands-on training and skill-building exercises

- Roundtable Sessions: Intimate, interactive discussions with industry peers

- Games and Interactive Activities: Engaging experiences that foster learning and networking

 

Time FocusSessionLocationRegistration Fee (SGD)
0930 - 1130 Opening Ceremony Main StageBy-Invitation
1300 - 1345FranchisingHow Can Frontline Business Tenants in Retail, F&B & Services Come Together to Build Vibrancy and Resilience for Our Sector in Times of Uncertainty?

Key Themes to Explore:

- Raising awareness of fair tenancy practices
- Exploring innovative approaches to rental structures

Panellist:

Elson Lee, Founder, Yong Kang TCM Clinic

Willie Goh, Director, Gymkraft
Main Stage$28
$22.40 (20% off)
1300 - 1345LicensingLicensing 101: Offer a beginner's guide to licensing, covering the basics of licensing, including types of licenses, licensing agreements, and royalty rates.

New to licensing? This beginner's guide covers the fundamentals of licensing, including:
- Types of licenses: character, brand, trademark, and copyright
- Licensing agreements: understanding the key terms and conditions
- Royalty rates: how to negotiate and manage royalties

Takeaways:
Attendees will gain a solid understanding of the licensing process, enabling them to make informed decisions and navigate the world of licensing with confidence.
Open StageFree to Attend
1400 - 1500Franchising & Licensing
  • Collaborate, Innovate, Thrive -


    Collaborative Franchising and Licensing Models

    Topic: Collaborative Franchising and Licensing Models
    Synopsis
    :
    In today's fast-paced business landscape, collaborative franchising and licensing models are revolutionizing the way companies expand their reach and build partnerships. This session will explore innovative models for collaborative franchising and licensing, such as joint ventures, co-branding, and strategic partnerships.

    Key Discussion Points:

  • Joint Ventures: How joint ventures can facilitate market entry, share risk, and leverage local expertise.

  • Co-branding: The benefits and challenges of co-branding, including brand dilution and synergy.

  • Strategic Partnerships: How strategic partnerships can drive growth, improve efficiency, and enhance competitiveness.

    Takeaways:

  • Insights into successful collaborative models: Learn from case studies and expert experiences.

  • Best practices for partnership development: Understand how to structure and manage successful partnerships.

  • Opportunities for growth: Identify potential opportunities for collaborative franchising and licensing in your business.



Main Stage$28
$22.40 (20% off)
1415 - 1700UNLOCKING GROWTH THROUGH LICENSING

Licensing is a powerful strategy for businesses looking to expand their reach, increase revenue, and build brand awareness. In this segment, we'll explore the world of licensing and its potential for driving growth.
Panel Discussion: Unlocking Global Potential: Licensing Strategies for Market Expansion

Our panel discussion will set the stage for our exploration of licensing, focusing on strategies for market expansion. Our expert panelists will share their insights on:

- Using licensing to enter new markets and expand business reach
- Identifying brand assets to license, such as trademarks, patents, and copyrights
- Structuring licensing agreements, including royalty rates, territory, and term
- Best practices for negotiating licensing deals and managing licensing relationships

Panellist:

- Bryan Tan, Senior Business Advisor, COL Group

- Edmund Low, General Manager, Licensing Division, Avex Southeast Asia
Main Stage$58
$46.40  (20% off)
Character and Brand Licensing: Unlocking the Power of Characters and Brands

Building on the foundation established in our panel discussion, our presentation on character and brand licensing will dive deeper into the specifics of leveraging these assets to drive business growth. We'll explore:

- The basics of character and brand licensing, including the different types of licenses and licensing models
- Benefits of licensing popular characters and brands, such as increased brand awareness and customer engagement
- Applications in various industries, including entertainment, retail, and hospitality
- Tips for creating effective licensing strategies and identifying the right licensing partners
Licensing in Action: A Case Study

To illustrate the concepts discussed in our panel discussion and presentation, our case study will highlight a real-life example of a business that has successfully used licensing to drive growth. We'll examine:

- How the business applied the licensing strategies discussed in our panel discussion to achieve their goals
- How character and brand licensing played a role in their success, including the benefits and challenges they faced
- The results they achieved, including increased revenue, brand awareness, and customer engagement
- Lessons learned and takeaways for attendees, including best practices and potential pitfalls to avoid
  
1700 - 1800Networking Session Main StageFree to Attend

Programme accurate as of 24 June 2025 and subject to change.

Early Bird Discount ends on 15 July

 

Early Bird Discount Now Available

Introducing a more flexible way to gain insights at FLAsia 2025.

The Knowledge Arena has been reimagined to give you greater control over your learning experience. Instead of committing to an entire conference day, you can now handpick the sessions most relevant to your goals and pay only for what you attend.

With a curated lineup of expert-led talks, practical workshops, and trend-focused panels, this modular format empowers you to customise your schedule, maximise value, and make every minute count.

Tailored. Time-efficient. Targeted.
Build your learning journey — at your pace, on your terms.

Immerse yourself in our dynamic Knowledge Arena, where expertise meets innovation! This vibrant hub features a diverse range of activities to educate audience about Franchising and Licensing, including:

- Seminars: In-depth discussions on the latest trends and insights

- Conference Sessions: Expert-led presentations on franchising and licensing best practices

- Workshops: Hands-on training and skill-building exercises

- Roundtable Sessions: Intimate, interactive discussions with industry peers

- Games and Interactive Activities: Engaging experiences that foster learning and networking

Time FocusSessionLocationRegistration Fee (SGD)
0900 - 1330Franchising2025 Singapore-Asia Franchising Conference - co-organised with Asiawide Franchise Consultants and with support from BOSSES NETWORK, etc.

The 2025 Singapore-Asia Franchising Conference (in Chinese language) is an inaugural event (as it is the first time conducted in Mandarin) bringing together experienced practitioners and experts in the franchising and chain-store arenas to share experience and knowledge. In addition to a keynote speech and an experts panel discussion in the morning, there will be a business-essentials session for middle management in the afternoon covering topics like the development of channels, fiscal & tax planning, the application of AI & IOT technology, etc.

Jointly organized by Asiawide Franchise Consultants (with 36 years experience, having clients all over Asia and beyond) and Constellar (one of the biggest trade show organizers in Asia, with Temasek as majority shareholder).

Theme: Winning Via Collaboration in Franchising

2025新加坡亚洲特许连锁高峰论坛.
主题:共创。共赢。 特许连锁增长新动力(中文)

Early Morning Session: Industry insights and Strategic Planning
早上议程:行业洞察与战略规划

Mid-Morning Session: Practical Training Workshop
中上午议程: 实战培训工作坊

Noon Session: Match-making
中午议程:资源对接与案例实操

This session will be conducted in Mandarin Language.
会议将以中文进行。

Find out more
Main Stage$120
$80
1030 - 1230Franchising
  • Building Your Franchise Success Code

    In this game/workshop, attendees will gain insights into the crucial factors that contribute to franchise selection, enabling them to make informed decisions that can save you valuable time, money, and potential pitfalls. Utilizing a reliable blend of objective and subjective criteria, trainer will present a tried and tested, down to earth, gut meets logic methodology of filtering franchise options to help franchisees zoom in on what really counts when selecting the best franchise fit.

    Key Takeaways:

  • Practical franchise simulation for hands-on experience in acquiring franchises.

  • Understanding your own investment profile.

  • Understanding success drivers for franchisors and franchisees.

  • Effective use of objective and subjective factors in franchise selection to save time and money.

  • Use tried and tested Decision Matrix to filter your franchise options.

  • Gain insights to avoid unnecessary pain, financial setbacks, and wasted time in franchising.

    A fun and informative game session/workshop on how to build your successful franchise portfolio. Do not miss this opportunity to engage with Franchisors to practice your new skills!
Open Stage$58
$46.40  (20% off)
1335 - 1400 Break  
1400 - 1630Franchising and Licensing - GROW GLOBAL Main Stage$58
$46.40  (20% off)
1630 - 1730
  • Grow Global -

    Franchise and Licensing Success Stories: Strategies for Growth and Expansion


    This session will feature successful franchise and licensing businesses sharing their experiences, challenges, and strategies for achieving growth and profitability. Our speakers will provide insights into navigating local markets, adapting to regulatory requirements, and overcoming obstacles to success.

    Key Takeaways

  • Practical strategies for franchise and licensing expansion.

  • Insights into local market nuances and regulatory requirements.

  • Inspiration and motivation from successful entrepreneurs.





  

Programme accurate as of 24 June 2025 and subject to change.

Early Bird Discount ends on 15 July

 

Early Bird Discount Now Available

Introducing a more flexible way to gain insights at FLAsia 2025.

The Knowledge Arena has been reimagined to give you greater control over your learning experience. Instead of committing to an entire conference day, you can now handpick the sessions most relevant to your goals and pay only for what you attend.

With a curated lineup of expert-led talks, practical workshops, and trend-focused panels, this modular format empowers you to customise your schedule, maximise value, and make every minute count.

Tailored. Time-efficient. Targeted.
Build your learning journey — at your pace, on your terms.

Immerse yourself in our dynamic Knowledge Arena, where expertise meets innovation! This vibrant hub features a diverse range of activities to educate audience about Franchising and Licensing, including:

- Seminars: In-depth discussions on the latest trends and insights
- Conference Sessions: Expert-led presentations on franchising and licensing best practices
- Workshops: Hands-on training and skill-building exercises
- Roundtable Sessions: Intimate, interactive discussions with industry peers
- Games and Interactive Activities: Engaging experiences that foster learning and networking

Join us for an immersive experience that combines knowledge, networking, and fun!

Time FocusSessionLocationRegistration Fee (SGD)
1100 - 1230FranchisingFuture-Ready Business: Mastering Generative AI and Next-Gen Technologies

Join us for an enlightening session with Mr. Aaron Toh, Senior Business Advisor from SME Centre @SCCCI as he explores the transformative potential of Generative AI in enhancing productivity and fostering innovation within your organization for expansion. You will discover practical strategies for seamlessly integrating Generative AI in workplace and promote innovative culture to drive business forward. Participants will gain valuable information about various government support initiatives aimed at assisting SMEs in adopting Generative AI technologies for sustainable growth.

Speaker: 

Aaron Toh, Senior Business Advisor, SME Centre @ Singapore Chinese Chamber of Commerce & Industry
Main Stage$28
$22.40 (20% off)
1230 - 1330Break   
1330 - 1500Franchising & Licensing
  • Unlocking Revenue Potential: Mastering Intellectual Property Licensing in Franchising and Licensing

    In today's knowledge-driven economy, intellectual properties (IPs) are a key driver of business value. As franchisors and licensors expand globally, navigating the complexities of IP licensing is crucial for success. Join us as we explore the intricacies of generating revenue from IPs, using a real-life example of a Singapore-based company licensing its online training program to a foreign partner.

     
    Key Takeaways:

  • Understanding business requirements: Aligning IP licensing with your business goals.

  • Managing cross-border data transfers: Navigating foreign legal regimes and data protection laws.

  • Protecting trade secrets: Implementing technical controls to safeguard your IPs.

     
    What You'll Learn:

  • How to structure IP licensing agreements for maximum revenue potential

  • Strategies for managing cross-border data transfers and IP protection

  • Best practices for safeguarding trade secrets in licensing agreements

     
    Who Should Attend:

  • Franchisors and licensors looking to expand globally

  • IP professionals seeking to optimize licensing agreements

  • Business owners interested in unlocking revenue potential from their IPs
Main Stage$28
$22.42 (20% off)

Programme accurate as of 24 June 2025 and subject to change.

Early Bird Discount ends on 15 July